.: ASIAGLOBAL, LLC - Case Studies :.

US Furniture Manufacturer

Situation

A mid-west furniture manufacturer with annual revenue of $80 million, developed a new product that was languishing in the market. AsiaGlobal's principals perceived an opportunity and submitted a proposal for both product and sales channel development, the client bit.

Action

AsiaGlobal recognized that two types of decision makers with the end-user organization could purchase the clients' product. However, the traditional decision maker (the client was accustomed to selling to) had shrinking budgets, while the new decision makers were enjoying rapid growht in their discretionary spending. To attract the later, AsiaGlobal recommended an entire line extension of the product designed to appeal to the new segment. Furthermore, AsiaGlobal developed a business plan for the client to enter a new sales channel geared towards technology products. AsiaGlobal brought the clients' sales executives to IT products distributors and major resellers to introduce the new line of tech-savvy products.

Results

Within three years the overhauled product line was the best selling in the company, representing more than $15 million in sales. The clients' gross margin on the new line was also well above company averages. Furthermore, a new customer AsiaGlobal introduced to the client has risen to become the company's single largest customer and a new division create to concentrate on technology-related furniture products is the fastest growing unit in the 60 year-old company.

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