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US Organic Pigment ManufacturerSituation A leading manufacturer of organic pigments was looking to epxand its sales and marketing into Indonesia and Malaysia. Action AsiaGlobal principals conducted a distributor recruitment and evaluation. We utilized a broad network of on-the-ground resources to dentify seven prospects in Indonesia and five in Malaysia. Japanese competitors were entrenched in the markets; Asia Global put together a strong business case for representing an American product. Results AsiaGlobal was able to qualify five
prospects in Indonesia, one of which was the predominant player
in the market and would virtually ensure solid market share for
the client in Year One. In malaysia, three candidates met the criteria
and expressed strong interest in picking up the new product lines.
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